Indiana University Health, the largest in-state hospital network, has over 25,000 employees. From EMS teams rushing around the clock and surgeons scrubbing in, to Environmental Services sanitizing every surface - IU Health wanted to thank its employees for their personal sacrifice during the COVID-19 pandemic. "Thank you" only goes so far, especially when it's been said before. The employees at IU Health worked selflessly around the clock at the onset of the pandemic. Words of affirmation felt like the proper fit for heroes. Heroes who work in the dark of night, miss birthday parties and family dinners so we can attend out - they deserve everything. We created an integrated campaign across multiple channels to thank IU Health workers wherever they are. We didn't say "thank you" until the end of the TV spot, but we did thank them across the state on television, radio, print, social, out-of-home, and more. 

This campaign was made with MERGE: an agency of record for Indiana University Health for over 10 years. 

Team
Tyler Mintz
Danny Cady
Kellie Bliss
Megan Finkelman
Tony Bonilla
Eric Oken
Kristi Piccolo
Marlee Goldman
The IU Health Team

Our Role
Writing
Strategy
Music Production
Creative Direction
Advertising
Photography
Video Direction
Graphic Design
Art Direction
Digital Design
Social Content