Freestyle

Coca-Cola Freestyle

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The Coca-Cola Freestyle brand continues to evolve as flavors revolve. At Dedica Group, we worked on the execution of its brand visual identity system. Our continued partnership helped to refine and roll out its continuously evolving components. From developing sustaining programs and promotional digital activations to the interactive user interfaces - Dedica created National, integrated campaigns seen in pre-cinema spots, OOH, in-store, on digital screens, and more.

Dedica Group is an AOR of Freestyle, a product of The Coca-Cola Company. We created integrated campaigns, digital experiences, animation, and shopper marketing in support of product launches.

Team
Tyler Mintz
David Player
Rebekah Futterer
Jaime Steiger
Ben Bolton
Paul Glover
Nhi Nguyen
The Coca-Cola Freestyle Team

Our Role
Naming
Writing
Strategy
UX Design
Digital Design
Art Direction
Creative Direction
Marketing
OOH
Animation
Video Editing
Motion Graphics

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Freestyle empowers consumers to select from 100+ drink choices. From sparkling and still, to non-caffeinated drinks, the choice is yours. Decisions can be hard to make, especially when there are so many to choose from. Our work enables users to try limited-time offers, classics, or promotional pairings.

#uc_work_text_block_vc116754_container #uc_work_text_block_vc116754 { background: #fff; } #uc_work_text_block_vc116754_container #uc_work_text_block_vc116754 span { padding: 0px 165px 50px 65px; } #uc_work_text_block_vc116754 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #000; line-height: 1.2; }

Our work on the 2020 Holiday Mixes LTO is one example of our expertise activating the Freestyle design system.

Many beverage or food service brands partner with Freestyle. Scroll down to see some of the design languages come to life.