Arktype, an independent agency for performing arts, represents a wide variety of alternative performance artists and companies. In the past, Arktype created campaigns documenting their best works bundled as a brochure; to subvert the clinical, saddle stitched, glossy stock format, we designed a large newspaper-style project showcasing the impactful imagery from each show and artist.
The result was an accessible, fun, and witty high-low aesthetic that felt wry to existing fans and accessible to a new arts-adjacent audience. By moving away from their previous plans we made a project that jumped out in contrast to an expected aesthetic.
The result? A campaign that was well-received by their core while introducing new clients to their project, voice, and style.