Newsprint
Transforms
A Brand

Arktype, an independent agency for performing arts, represents a wide variety of alternative performance artists and companies. In the past, Arktype created campaigns documenting their best works bundled as a brochure; to subvert the clinical, saddle stitched, glossy stock format, we designed a large newspaper-style project showcasing the impactful imagery from each show and artist.

Scope


Creative Direction
Photography
Content Creation
Lettering
Graphic Design

#uc_work_text_block_vc43925_container #uc_work_text_block_vc43925 { background: #ffffff; } #uc_work_text_block_vc43925_container #uc_work_text_block_vc43925 span { padding: 50px 50px 50px 70px; } #uc_work_text_block_vc43925 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #000000; line-height: 1.2; }

The result was an accessible, fun, and witty high-low aesthetic that felt wry to existing fans and accessible to a new arts-adjacent audience. By moving away from their previous plans we made a project that jumped out in contrast to an expected aesthetic.

#uc_work_text_block_vc63423_container #uc_work_text_block_vc63423 { background: #ffffff; } #uc_work_text_block_vc63423_container #uc_work_text_block_vc63423 span { padding: 50px 40px 50px 20px; } #uc_work_text_block_vc63423 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #000000; line-height: 1.2; }

The result? A campaign that was well-received by their core while introducing new clients to their project, voice, and style.

This Means Business