Rare
Dzidzilche
Honey

The ancient Maya honey production process passed down from generation to generation, has found a new home. Using only Dzidzilche in their honey, a plant unique to the Yucatan peninsula, the plant buds a vivid green and white flower for only eight weeks of the year. As a result, the honey is delicate, delicious and delightful beyond anything you’ve ever thought was honey. With so much honey on the market, we celebrated this rarified Imperial Yucatan, 100% organic honey, with its lineage and delicacy in mind. Inspired by the construction of some of the world’s grandiose wonders, our take on the honey bottle was a unique foundation housing an uncommon creation.

Scope


Naming
Brand Language
Creative Direction
Packaging System
Experience Design
Advertising

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The design of the visual language is birthed by the coupling of ancient Maya tradition and decadent aliment. The brands' visual identity reflects the subtle language, evoking the past roots with a modern aesthetic.

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DWP was invited to reimagine the honey bottle. Imperial Yucatan Honey also looked to us to define their brand DNA, visual language, strategy, and brand experience design. Through a series of workshops and collaboration, an idea was born.

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Approach: Throw all pre-conceived notions to the wayside to develop a remarkable product design language which harnesses the gilt-edged qualities of Dzidzilche honey. Results: Award-winning honey and package design sold in NYC hotspots such as Dean and Deluca.

This Means Business