White Pond Farm is a family-owned farm growing fruit, vegetables, and livestock since 1978, located an hour west of Boston, MA. With the purchase of the farm came a large, rambling raspberry patch Andrew and Mary Mintz quickly turned into a U-Pick operation. Soon the farm came to raise chickens, goats, ducks, and more! The farm uses organic, sustainable, farming methods and adds natural manure and fish/seaweed fertilizer to enrich the soil. Their goal: to produce high-quality, tasty fruits, and vegetables without the use of chemical fertilizer, pesticides, herbicides, or fungicides.

Tyler David Mintz grew up on White Pond Farm. Hence his design studio's name; Davidwhitepond. 

Team
Tyler Mintz
Andrew Mintz
Mary Mintz
Alexi Mintz

Our Role
Strategy
Brand DNA
Creative Direction
Art Direction
Branding
Visual Identity
Graphic Design
Package Design
Web Design

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White Pond Farm is a family-owned farm growing fruit, vegetables, and livestock since 1978, located an hour west of Boston, MA. With the purchase of the farm came a large, rambling raspberry patch Andrew and Mary Mintz quickly turned into a U-Pick operation. Soon the farm came to raise chickens, goats, ducks, and more! The farm uses organic, sustainable, farming methods and adds natural manure and fish/seaweed fertilizer to enrich the soil. Their goal: to produce high-quality, tasty fruits, and vegetables without the use of chemical fertilizer, pesticides, herbicides, or fungicides.


Tyler David Mintz grew up on White Pond Farm. Hence his design studio's name; Davidwhitepond. 


Team
Tyler Mintz
Andrew Mintz
Mary Mintz
Alexi Mintz


Our Role
Strategy
Brand DNA
Creative Direction
Art Direction
Branding
Visual Identity
Graphic Design
Package Design
Web Design

#uc_work_text_block_vc63168_container #uc_work_text_block_vc63168 { background: #fff; } #uc_work_text_block_vc63168_container #uc_work_text_block_vc63168 span { padding: 10px 165px 50px 65px; } #uc_work_text_block_vc63168 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #391515; line-height: 1.2; }

Our goal: create a visual design language - greasing the wheel with a rich history of a family farm - producing something both current and capable of weathering well over time. Solution: a hand and machine-made design system.

#uc_work_text_block_vc116210_container #uc_work_text_block_vc116210 { background: #fff; } #uc_work_text_block_vc116210_container #uc_work_text_block_vc116210 span { padding: 10px 150px 50px 150px; } #uc_work_text_block_vc116210 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #873939; line-height: 1.2; }

Inspired by the feeling of taking your first bite into a delicious meal, already planning your second bite, or the satisfying feeling of opening your favorite snack and sharing amongst friends - the visual language is appetizing as the products are delectable.

#uc_work_text_block_vc164201_container #uc_work_text_block_vc164201 { background: #391515; } #uc_work_text_block_vc164201_container #uc_work_text_block_vc164201 span { padding: 10px 50px 50px 50px; } #uc_work_text_block_vc164201 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

The digital touch points were conceived and crafted with as much care and attention to detail as the farms' fruits of labor.

#uc_work_text_block_vc215046_container #uc_work_text_block_vc215046 { background: #873939; } #uc_work_text_block_vc215046_container #uc_work_text_block_vc215046 span { padding: 10px 30px 50px 30px; } #uc_work_text_block_vc215046 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

With a series of successful farming seasons under their belt, White Pond Farm craved a new visual identity and design system to implement across their products. We used the farmland, food grown there and the farmer's story to guide us.

This Means Business

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©Davidwhitepond
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2022
©Davidwhitepond All rights reserved 2022
Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz.

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