A Family Owned
White Pond Farm is a family-owned farm growing fruit, vegetables and livestock since 1978, located an hour west of Boston, MA. With the purchase of the farm came a large, rambling raspberry patch Andrew and Mary Mintz quickly turned into a U-Pick operation. Soon the farm came to raise chickens, goats, ducks and more! The farm uses organic, sustainable, farming methods and adds natural manure and fish/seaweed fertilizer to enrich the soil. Their goal: to produce high quality, tasty fruits, and vegetables without the use of chemical fertilizer, pesticides, herbicides or fungicides.
Our goal: create a visual design language - greasing the wheel with a rich history of a family farm - producing something both current and capable of weathering well over time. Solution: a hand and machine-made design system.
Inspired by the feeling of taking your first bite into a delicious meal, already planning your second bite, or the satisfying feeling of opening your favorite snack and sharing amongst friends - the visual language is appetizing as the products are delectable.
The digital touch points were conceived and crafted with as much care and attention to detail as the farms' fruits of labor.
With a series of successful farming seasons under their belt, White Pond Farm craved a new visual identity and design system to implement across their products. We used the farmland, food grown there and the farmer's story to guide us.