Lingerie
For
Everyone

The world's first online, shoppable lingerie magazine, OuiHours is a product of love, labor, and lingerie. OuiHours visual identity and brand were built from the ground up calling upon various arms of the agency to co-create each and every aspect of the brand touch points. Armed with visual aesthetics we captured a true editorial shopping experience for lovers of lingerie. From how-to videos, interviews with famous photographers to exclusive product design partnerships with leaders in the fashion world, OuiHours vast content and product selection captures a rich look into the world of lingerie.

Scope

Naming
Brand Architecture
Strategy
Creative Direction
Product Design
Visual Identity
Advertising
Package Design

#uc_work_text_block_vc65721_container #uc_work_text_block_vc65721 { background: #d96438; } #uc_work_text_block_vc65721_container #uc_work_text_block_vc65721 span { padding: 50px 150px 50px 150px; } #uc_work_text_block_vc65721 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #ffffff; line-height: 1.2; }

The visual language and identity system established allows the brand to stand out amongst its competition. In an already oversaturated market, our research proved that women are looking for something extraordinary yet approachable in lingerie.

#uc_work_text_block_vc124290_container #uc_work_text_block_vc124290 { background: #cbca3e; } #uc_work_text_block_vc124290_container #uc_work_text_block_vc124290 span { padding: 50px 50px 50px 50px; } #uc_work_text_block_vc124290 > * { font-size: 48px; font-family: "ActaDisplay-Light"; color: #000000; line-height: 1.2; }

The experience of buying, gifting & receiving lingerie should be exciting, but it still carries a stigma. Our strategic path: create a joyful system with warm colors and geometric shapes to subvert the obvious.

#uc_work_text_block_vc183789_container #uc_work_text_block_vc183789 { background: #5c5866; } #uc_work_text_block_vc183789_container #uc_work_text_block_vc183789 span { padding: 50px 150px 50px 150px; } #uc_work_text_block_vc183789 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #ffffff; line-height: 1.2; }

Collaborating with photographers such as Markus & Koala, Actors like Marisa Tomei and world-renowned DJ’s means our shoppable content is a delight to thumb through- for the articles.

#uc_work_text_block_vc236585_container #uc_work_text_block_vc236585 { background: #fff; } #uc_work_text_block_vc236585_container #uc_work_text_block_vc236585 span { padding: 50px 150px 50px 150px; } #uc_work_text_block_vc236585 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #000; line-height: 1.2; }

The digital platform has become a beacon for content and commerce. By focusing on a visceral user experience with a chic graphic interface, the experience feels like a beautiful union of elements.

Related Work

This Means Business