OuiHours

Navigating A Shoppable Lingerie Experience On and Off the Screen.

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The world's first online, shoppable lingerie magazine, OuiHours is a product of love, labor, and lingerie. OuiHours visual identity and brand were built from the ground up calling upon various arms of the agency to co-create each and every aspect of the brand touchpoints. Armed with visual aesthetics we captured a true editorial shopping experience for lovers of lingerie. From how-to videos, interviews with famous photographers to exclusive product design partnerships with leaders in the fashion world, OuiHours vast content and product selection captures a rich look into the world of lingerie.

This project was the brainchild of Marc Balet and Mixed Business Group

Team
Marc Balet
Mark Cline
Tyler Mintz
Durlan Vega
Alexander Dulac

Our Role
Naming
Brand Architecture
Strategy
Art Direction
Creative Direction
Product Design
Visual Identity
Advertising
Package Design
Web Design
Web Development

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The visual language and identity system established allows the brand to stand out amongst its competition. In an already oversaturated market, our research proved that women are looking for something extraordinary yet approachable in lingerie.

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The experience of buying, gifting & receiving lingerie should be exciting, but it still carries a stigma. Our strategic path: create a joyful system with warm colors and geometric shapes to subvert the obvious.

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Collaborating with photographers such as Markus & Koala, Actors like Marisa Tomei and world-renowned DJ’s means our shoppable content is a delight to thumb through- for the articles.

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The digital platform has become a beacon for content and commerce. By focusing on a visceral user experience with a chic graphic interface, the experience feels like a beautiful union of elements.

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