Creative Director Marc Balet was asked by his dear friend Rosie Perez to conceive a campaign around immigration reform. Summoning celebrity friends like esteemed photographer Albert Watson, actor Julianne Moore and model Christy Turlington, the Fedoras For Fairness campaign manifested into a national movement ultimately landing on the desks of congressmen and women in Washington, DC. The campaign’s mission, to universalize immigration in the United States, caught wind on a national level after going viral across many channels both on and offline. A newspaper featuring quotes about personal immigration stories told by NYC personalities was distributed to the masses. Our strategy helped mobilize leaders in Washington to discuss immigration reform with their peers in congressional subcommittees.

This project was made with Creative Director Marc Balet.

Team
Tyler Mintz
Rosie Perez
Marc Balet
Albert Watson

Our Role
Art Direction
Graphic Design
Newspaper Design
Poster Design