Dash

Dash Physycal Therapy

Bringing comfort to an intimidating business motif by subverting the twinge

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Dash Physical Therapy, a New York City-based physical therapy studio, accommodates patients with a unique take on traditional physical therapy. DASH’s success found them expanding across the country from New York City to L.A. adding several new locations, partners, and staff. With the expansion came a need for a new brand, digital experience, and collateral. We created a memorable visual identity system to leverage, leaving an indelible mark on all their brand material. Physical therapy is commonly associated with negativity, pain, money, and other four-letter words. We worked with DASH to bring joy and happiness to an otherwise unexciting business that unites the principles of their practice with a visual vernacular.

DASH has been a long-standing client of Davidwhitepond.

Team
Tyler Mintz
The DASH team.

Our Role
Strategy
Branding
Creative Direction
Graphic Design
User Experience Design
Web Development

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Stemming from the brands logotype, Dash’s visual language embodies the founders energy and passion for her practice: one that focuses on innovating and moving forward rather than gathering dust.

#uc_work_text_block_vc135979_container #uc_work_text_block_vc135979 { background: #3a2e32; } #uc_work_text_block_vc135979_container #uc_work_text_block_vc135979 span { padding: 10px 120px 50px 120px; } #uc_work_text_block_vc135979 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

The result? We rebranded something dreadful into the energetic, focusing not just on wellness but movement-- a head to toe analysis from your running shoes to your posture.

#uc_work_text_block_vc157705_container #uc_work_text_block_vc157705 { background: #ffffff; } #uc_work_text_block_vc157705_container #uc_work_text_block_vc157705 span { padding: 10px 30px 50px 30px; } #uc_work_text_block_vc157705 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #000000; line-height: 1.2; }

Dash Physical Therapy is a studio based intimate setting for optimal recovery committed to appreciating your time and situation.