Corn Co

Corn Co.

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America continues eating too much corn! Not the butter-dripping, corn-on-the-cob of your youth, but Yellow Dent Corn, the most popular variety of field corn genetically engineered in a laboratory. Yellow Dent Corn isn't even edible; it’s a commodity crop fed to livestock and rendered into preservatives found in food everywhere. As part of Kevin O'Callaghan's show "Candy Coated Carnival of Controversy," Cornco made tee-shirts to educate Americans about their overconsumption of corn. Using typography to make the message crystal clear, we created custom lettering that is attractive but unavoidable to viewers. The packaging is chalked full of additional messaging printed on a metallic, recycled surface.

This project was made by Tyler Mintz.

Team
Tyler Mintz

Our Role
Creative Direction
Packaging
Graphic Design
Product Design
3D Design
Lettering

#uc_work_text_block_vc48276_container #uc_work_text_block_vc48276 { background: #ffffff; } #uc_work_text_block_vc48276_container #uc_work_text_block_vc48276 span { padding: 10px 50px 50px 100px; } #uc_work_text_block_vc48276 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #000000; line-height: 1.2; }

Grow Your Own Genetically Modified Corn Kit is a discursive piece of design. The kits intention is to make people aware of the chemicals that are used to grow and cultivate genetically modified corn. The kit comes with everything a user needs to grow their own genetically modified corn minus the field; seeds, starter soil, a recycled bag to grow in, chemicals and an instructional guide.

We designed the kit and all of its elements to look like typical, trendy point-of-purchase packaging at a garden or home store. Bright green, yellow and blue paired with the earthy appearance of kraft paper are meant to attract the attention of viewers. The contrast of the packaging in appearance to its contents is an intentional play on how genetically modified crops. GMO's look: amazing, large, bright, bountiful, etc - but with a twist.

#uc_work_text_block_vc129598_container #uc_work_text_block_vc129598 { background: #fff; } #uc_work_text_block_vc129598_container #uc_work_text_block_vc129598 span { padding: 10px 150px 50px 150px; } #uc_work_text_block_vc129598 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #000; line-height: 1.2; }

We designed and built corn figurines by adhering yellow dent corn kernels to custom pig and cow molds. When you open the packaging for Grow Your Own Genetically Modified Corn Kit and are prompted to douse your crop with chemicals, you will start to understand the implications of your bounty.

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