Conde Nast Traveler has grown! While other magazines are shutting their doors or getting smaller, Conde Nast made the bold decision to grow their Traveler magazine larger. The luxurious, beautiful magazine format hits newsstands in September 2015 with stunning pages of a traveler's dreams.
Armed with an enormously talented crew, we collaborated with Conde Nast Traveler to create a stunning video announcing the growth of their magazine to be broadcast over all Conde Nast channels. Working closely with the director and producers we helped distill a preliminary vision and bring to life a video through storyboards, treatments, animatics, design, and iterations of the spot.
The result? By working hand-in-hand with animators, we had motion graphics were in proper form and running crisply throughout the video for an intuitive digital experience accessible for their audience and rooted in their history.