Fixing

Your Bike

Has Never

Been Happier

Bikestock provides support for urban cyclists through a network of vending machines, toolkits, and cycling products. By making self-service bike repair available around the clock, Bikestock aims to encourage more people to ride their bicycles. Bikestock’s digital experience aids users in the discovery of Brooklyn based makers in a monthly “Featured Makers” section. The mobile experience is streamlined to locate the nearest physical location in times of emergency. Bikestock made key partnerships with Urban Outfitters and Whole Foods extending their fleet up and down the North East Atlantic Coast.

Scope

Brand DNA
Visual Language
Creative Direction
User Experience Design
Brand Management
Digital and Physical Collateral
Development

#uc_work_text_block_vc111746_container #uc_work_text_block_vc111746 { background: #0082ca; } #uc_work_text_block_vc111746_container #uc_work_text_block_vc111746 span { padding: 40px 40px 40px 40px; } #uc_work_text_block_vc111746 > * { font-size: 30px; font-family: "VentiCF-Medium"; color: #ffffff; line-height: 1.2; }

Central to Bikestock’s strategy was the notion that fixing your own bike should be a pleasant experience. We transformed a bike parts company into a brand for the people of New York City through a lively, vivid, visual language.

#uc_work_text_block_vc127583_container #uc_work_text_block_vc127583 { background: #f26631; } #uc_work_text_block_vc127583_container #uc_work_text_block_vc127583 span { padding: 30px 40px 30px 40px; } #uc_work_text_block_vc127583 > * { font-size: 58px; font-family: "ActaDisplay-Light"; color: #ffffff; line-height: 1.2; }

Reconstructing the underlying shape of a vending machine - we revamped the traditional chevron icon to embody the Bikestock brand.

#uc_work_text_block_vc173631_container #uc_work_text_block_vc173631 { background: #0082ca; } #uc_work_text_block_vc173631_container #uc_work_text_block_vc173631 span { padding: 50px 150px 50px 159px; } #uc_work_text_block_vc173631 > * { font-size: 34px; font-family: "VentiCF-Medium"; color: #fff; line-height: 1.2; }

Bikestock’s touch points are homogeneous across every environment or contextual application; may that be a poster, hand painted toolkit or illustrated guide. The brand's architecture was built to inform the strategy for every application, digital, physical or environmental.

#uc_work_text_block_vc244467_container #uc_work_text_block_vc244467 { background: #f26530; } #uc_work_text_block_vc244467_container #uc_work_text_block_vc244467 span { padding: 50px 150px 50px 150px; } #uc_work_text_block_vc244467 > * { font-size: 32px; font-family: "VentiCF-Medium"; color: #fff; line-height: 1.2; }

The digital experience is as accessible as the physical locations. Our goal to create an effortless user experience on the screen or in a users hands was paramount to the brands' success.

Related Work

This Means Business