@60” has become a leading resource to discover emerging artists and design talent to provide users with an unparalleled and inside look to emerging artists and designers through curated sales. Simplifying the acquisition of art and design from around the country is central to the @60” mission. We engineered the brand and experience from the ground up in collaboration with the co-founders, starting with the name first.

This project was made with Mixed Business Group.

Team
Tyler Mintz
Marc Balet
Mark Cline
Durlan Vega

Our Role
Naming
Brand DNA
Visual Language
Creative Direction
Advertising
User Experience Design
Way-Finding
Environmental Design

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@60” has become a leading resource to discover emerging artists and design talent to provide users with an unparalleled and inside look to emerging artists and designers through curated sales. Simplifying the acquisition of art and design from around the country is central to the @60” mission. We engineered the brand and experience from the ground up in collaboration with the co-founders, starting with the name first.


This project was made with Mixed Business Group.


Team
Tyler Mintz
Marc Balet
Mark Cline
Durlan Vega


Our Role
Naming
Brand DNA
Visual Language
Creative Direction
Advertising
User Experience Design
Way-Finding
Environmental Design

#uc_work_text_block_vc95523_container #uc_work_text_block_vc95523 { background: #2b64fb; } #uc_work_text_block_vc95523_container #uc_work_text_block_vc95523 span { padding: 10px 90px 50px 50px; } #uc_work_text_block_vc95523 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #ffffff; line-height: 1.2; }

Creating a memorable visual language which remained visible amongst the art & design represented by the brand was our design crux.

#uc_work_text_block_vc169856_container #uc_work_text_block_vc169856 { background: #ffffff; } #uc_work_text_block_vc169856_container #uc_work_text_block_vc169856 span { padding: 10px 150px 120px 150px; } #uc_work_text_block_vc169856 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #000000; line-height: 1.2; }

A feature of the digital experience includes “Get The Look” - a section which profiles design practitioners, art collectors, socialites, etc. who have invited @60” to an inside look of their home to explore the art they live with.

#uc_work_text_block_vc226967_container #uc_work_text_block_vc226967 { background: #eee75b; } #uc_work_text_block_vc226967_container #uc_work_text_block_vc226967 span { padding: 10px 150px 120px 150px; } #uc_work_text_block_vc226967 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #000000; line-height: 1.2; }

The digital experience was designed with two goals; ease of browsing art and highlighting the curators top picks through flash sales, fashionable features and a one-of-a-kind electronic gallery experience.

This Means Business

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©Davidwhitepond
All rights reserved
2023
©Davidwhitepond All rights reserved 2023
Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz.

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