Digital
Experience
Selling Art

@60” has become a leading resource to discover emerging artists and design talent to provide users with an unparalleled and inside look to emerging artists and designers through curated sales. Simplifying the acquisition of art and design from around the country is central to the @60” mission. We engineered the brand and experience from the ground up in collaboration with the co-founders, starting with the name first.

Scope


Naming
Brand DNA
Visual Language
Creative Direction
Advertising
User Experience Design
Way-Finding
Environmental Design

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Creating a memorable visual language which remained visible amongst the art & design represented by the brand was our design crux.

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A feature of the digital experience includes “Get The Look” - a section which profiles design practitioners, art collectors, socialites, etc. who have invited @60” to an inside look of their home to explore the art they live with.

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The digital experience was designed with two goals; ease of browsing art and highlighting the curators top picks through flash sales, fashionable features and a one-of-a-kind electronic gallery experience.

This Means Business