MAYA

Maya Taqueria

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For over 10 years Maya Taqueria has proudly served authentic Mission-style, handmade, fresh, Mexican food to the people of Brooklyn. As family-owned restaurants, the brand’s story and history played an integral part in their initial brand development and restaurant design. Our task: refresh, modernize, and evolve the brand while maintaining the integrity of the brand’s heritage and legacy. Ensuring that Maya's loyal customer base still felt connected to and familiar with the new look of their favorite local taqueria was a must.

This project was made with Dedica Group, a strategic design, and marketing agency based in Brooklyn, NYC.

Team
Tyler Mintz
Jaime Steiger
Ben Bolton
Najah A. Rahmaan
Nhi Nguyen
The Maya Taqueria Team

Our Role
Writing
Visual Identity System
Brand Refresh
Art Direction
Graphic Design
Package Design
Creative Direction
Web Design
Web Development

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Maya's brand refresh was activated in the interiors and exteriors of all restaurants, part of which was done in partnership with a local artist that hand-painted logos and patterns.