KO | Design Davidwhitepond Tyler Mintz Studio

KO

The Coca-Cola Company

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The following is a collection of work created while working with Dedica Group for their longest-standing client, The Coca-Cola Company. Over the course of 18 months, we had the privilege of working on countless Coca-Cola campaigns, strategic brand partnerships, activations, digital experiences, and more. Coca-Cola owns over 200 brands. They work with hundreds of client partners - from quick-service restaurants to live events, The Coca-Cola Company is the total beverage company. Below you can scroll through a broad set of examples featuring activations - both tangible and digital experiences. Small soundbites of larger campaigns are on display, too.

Dedica Group is an AOR for The Coca-Cola Company. We created integrated, national campaigns, digital experiences, animation, and shopper marketing in support of product launches, co-branded partnerships, and more.

Team
David Player
Najah A. Rahmaan
Todd Payton Leach
Tyler Mintz
Jaime Steiger
Ben Bolton
Thalita Molina
Paul Glover
Deirdra Kearns
Nhi Nguyen
Leo Gonzalez
The Coca-Cola Company

Our Role
Brand Activation
Naming
Writing
Strategy
Shopper Marketing
Art Direction
Graphic Design
Creative Direction
Advertising
Web Development
Digital Design
Motion Graphics
Video Editing

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In the hospitality world, you're either a Coke or a ~~Pepsi~~ partner. A key part of Dedica's relationship with Coke is working on brand partnerships. Our work started with strategic marketing campaign ideas. Next was conceptually marrying to dominant brands, harmoniously making one larger entity. Everyone from McDonald's and Amtrak to Overwatch and Inter Miami CF combines their visual language with Coke's.

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Coca-Cola's visual identity system comes with a universally recognizable design language. The system itself is robust yet stringent. We optimistically explored visual possibilities with each project, delicately balancing many, many stakeholders' input, rules, and suggestions.