Fountain is the water you look forward to drinking. Fountain's flagship product mixes NYC-made craft sparkling water infused with full-spectrum CBD oil. During the sizzling summer months of 2020, their second product dropped: spiked sparkling water. Both their sparkling and spiked product lines use flavor combinations that just make sense and taste even better. Michael Bierut's team at Pentagram designed the original visual identity system. We worked with the Fountain team to activate the brand across multiple touchpoints - primarily their website and digital presence. Visualizing the Fountain products for a consumer-facing audience was refreshing. 

Michael Bierut's team at Pentagon worked on the Fountain visual identity system. We took it from there, with the help of the Fountain Founders.

Team
Tomas Larsson
Tyler Mintz
Nhi Nguyen
Durlan Vega
Michael Bierut/Pentagon

Our Role
UX Design
Digital Design
Art Direction
Graphic Design
Creative Direction
Website Development
Marketing