Convive

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Located in Manhattan's Alphabet City - Convive opened its doors in 2016. Co-founders Jess Warner-Levine and Blue Teramoto set out to open a wine store that made people feel good from the moment they entered their doors. The shop was designed for ease of browsing and communal space where people may be convivial. Everyone shops differently. Online to in-store the shopping experience is flexible enough to cater to all types of browsers. Convive knows wine. Finding the wines you love should be easy. Buying wine should be fun if you're a connoisseur or casual sipper.

Convive asked us to help them imagine everything from their in-store shopper experience, strategy, and brand identity to their website and social channels.

Team
Tyler Mintz
Durlan Vega
Oscar Ma
Morgan Light

Convive Wine & Spirits:
Jesse Warner-Levine
Blue Teramoto

Our Role
Strategy
Brand DNA
Visual Identity System
Art Direction
Packaging
In-Store Design
Creative Direction
UX Design
CX Design
Site Development

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For Convive, a flexible visual identity system was right. Rooted in color, texture, and depth - mixing the expected with the unexpected to create layered expressions of the brand - has continually produced recognizable visual narratives. Convive's "C" letter-mark has become a bright and familiar beacon on Avenue A.

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Like wine, Convive's visual language can take on many forms: it is playful yet elegant, fun, or serious when it wants to be. Leveraging a flexible system allows for a cohesive but evolving brand identity.