Vremi

Awesomely affordable home goods for all!

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Vremi began as an incidental kitchenware brand. Our first mission: organize, strategize, unify, position and re-launch with a clear purpose. After swift success reported on major online marketplaces (e.g. Amazon), Vremi quickly expanded to every room in the house (and backyard). As a direct-to-consumer brand, through leading online marketplaces, Vremi strategically manages advertising costs they would have to pass on to consumers. Vremi provides affordable, high-quality, user-friendly home and kitchen goods with a pinch (ok, a handful) of fun so consumers can do their thing in style, with a smile 🙂

Vremi is a direct-to-consumer brand made with Mohawk Group Holdings, Inc. - a Google-backed brand launchpad, now Aterian.

Team
Roya Partovi
Tyler Mintz
Josh Stark
Leo Gonzalez
Ricardo Hernandez
Sophia Smith
John Marino
Teo Almonte
Madeleine Mutscheller
Randy Stein
Jordan Nathan
Kendra Gaylord

Our Role
Brand DNA
Product Naming
Product Design & Development
Writing
Advertising
Art Direction
Package Design
Creative Direction
UX & UI Design
Site Development
Social Content

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From “Ice Cube & Dr. Tray” to “Have a Good Air Day”, each product has its own personality (think houseware spirit animals). So, we made sure every box tells that unique story - plus it’s just fun naming them. We invite consumers to discover, collect, re-enact, and post pics of their favorite boxes on Instagram (#vremi) and help celebrate the pun-errific characters in the Vremi family and yours.

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Vremi products are designed with one thing in mind: the consumer. Vremi's team worked tirelessly to identify the products people search for most frequently and delivers them with ❤️.

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Vremi has been loved by BuzzFeed, Business Insider, and Tasty to name a few industry leaders. The numbers speak for themselves: increased sales from $4M in 2016 to $80M in 2018. The daily business grew from 6.5K to 55K a day. In 2016 we reached 120K homes, and in 2018 over 800K households were using Vremi products.

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Vremi products are fun, friendly, and trendy. Their unique style, coined "Modern Retro" - has rounded edges, is two-toned, and always feels great to hold.

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Vremi's visual identity system and brand messaging both leverage color. The products are bright, the messaging equally fun-loving.

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Made with love, from the undisputable pizza capital of the world, NYC.

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