Thirst For Yours: an integrated campaign supporting the relaunch of Sprite Ginger. Taking on many shapes and forms, the Sprite Ginger campaign went coast to coast via a strategic 360 vision. Our mission: unify a campaign leveraging assets from the National Basketball Players Association. The result: an ephemeral campaign meant to evolve and be built upon with future tactics. The campaign lives on, taking a new shape and form with each application. So go ahead and enjoy that ice-cold ginger flavor.
Dedica Group works with The Coca-Cola Company across their portfolio of over 200 brands creating and launching integrated campaigns, digital experiences, animation, and shopper marketing.
Team
Tyler Mintz
David Player
Jaime Steiger
Todd Payton Leach
Thalita Molina
Paul Glover
James Orchard-Hays
The Coca-Cola Company
Our Role
Art Direction
Graphic Design
Creative Direction
Motion Graphics
Shopper Marketing
OOH
Digital
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Thirst For Yours: an integrated campaign supporting the relaunch of Sprite Ginger. Taking on many shapes and forms, the Sprite Ginger campaign went coast to coast via a strategic 360 vision. Our mission: unify a campaign leveraging assets from the National Basketball Players Association. The result: an ephemeral campaign meant to evolve and be built upon with future tactics. The campaign lives on, taking a new shape and form with each application. So go ahead and enjoy that ice-cold ginger flavor.
Dedica Group works with The Coca-Cola Company across their portfolio of over 200 brands creating and launching integrated campaigns, digital experiences, animation, and shopper marketing.
Team
Tyler Mintz
David Player
Jaime Steiger
Todd Payton Leach
Thalita Molina
Paul Glover
James Orchard-Hays
The Coca-Cola Company
Our Role
Art Direction
Graphic Design
Creative Direction
Motion Graphics
Shopper Marketing
OOH
Digital
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