Open is the first-ever blockchain solution that bridges the data divide between brands and consumers. The Open Market Exchange creates a win-win for everyone involved; Shoppers are in complete control of what data they share and are rewarded for sharing it. Brands get more accurate shopper insights that will fuel better products for the future.  

Open was a blockchain brand made with Mohawk Group Holdings, Inc. - a Google-backed brand launchpad, now Aterian.

Team
Tyler Mintz
Tomas Larsson
Olga Krysiak
Yaniv Sarig
The Aterian Team

Our Role
UX Design
Naming
Writing
Art Direction
Graphic Design
Creative Direction
Development
Brand DNA

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Open is the first-ever blockchain solution that bridges the data divide between brands and consumers. The Open Market Exchange creates a win-win for everyone involved; Shoppers are in complete control of what data they share and are rewarded for sharing it. Brands get more accurate shopper insights that will fuel better products for the future.  


Open was a blockchain brand made with Mohawk Group Holdings, Inc. - a Google-backed brand launchpad, now Aterian.


Team
Tyler Mintz
Tomas Larsson
Olga Krysiak
Yaniv Sarig
The Aterian Team


Our Role
UX Design
Naming
Writing
Art Direction
Graphic Design
Creative Direction
Development
Brand DNA

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Open targets its audience where they shop, how they shop and when they shop. In a seamless intersection of product design, marketing, and customer experience - the brand attracts people earnestly.  

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The Design System allows people to shop for the brands and products they love without being overwhelmed or misguided. 

#uc_work_text_block_vc261254_container #uc_work_text_block_vc261254 { background: #ffffff; } #uc_work_text_block_vc261254_container #uc_work_text_block_vc261254 span { padding: 10px 150px 50px 50px; } #uc_work_text_block_vc261254 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #000000; line-height: 1.2; }

The visual identity system's guiding principle: to be as transparent as the products' very own marketplace. Mining coin, while you shop, is a new paradigm for consumers. The brand's identity was designed to feel familiar, strong, and reliable. After all, sharing your data can be scary. 

This Means Business

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©Davidwhitepond All rights reserved 2022
Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz.

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