Open

Introducing the worlds first transparent marketplace

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Open is the first-ever blockchain solution that bridges the data divide between brands and consumers. The Open Market Exchange creates a win-win for everyone involved; Shoppers are in complete control of what data they share and are rewarded for sharing it. Brands get more accurate shopper insights that will fuel better products for the future.

Open was a blockchain brand made with Mohawk Group Holdings, Inc. - a Google-backed brand launchpad, now Aterian.

Team
Tyler Mintz
Tomas Larsson
Olga Krysiak
Yaniv Sarig
The Aterian Team

Our Role
UX Design
Naming
Writing
Art Direction
Graphic Design
Creative Direction
Development
Brand DNA

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Open targets its audience where they shop, how they shop and when they shop. In a seamless intersection of product design, marketing, and customer experience - the brand attracts people earnestly.

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The Design System allows people to shop for the brands and products they love without being overwhelmed or misguided.

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The visual identity system's guiding principle: to be as transparent as the products' very own marketplace. Mining coin, while you shop, is a new paradigm for consumers. The brand's identity was designed to feel familiar, strong, and reliable. After all, sharing your data can be scary.