Music has had a place in the bedroom for as long as music could be played on demand–whether as an iPhone, boombox, or record player. OuiHours, the leading online lingerie magazine, asked us for help with one of their brand extensions surrounding music we were thrilled. Their idea was simple; ask musicians, DJs, models, and artists to create thematic mixtapes. The mixes range from “Bedroom Dance Music” and “The Sexiest Songs" to “Songs to Break Up to”. Each mixtape in the series was commemorated with limited edition album artwork we created based on the theme.

This project was made with Mixed Business Group.

Team
Tyler Mintz
Marc Balet
Mark Cline

Our Role
Branding
Album Art
Graphic Design
Creative Direction
Photography
Advertising

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Music has had a place in the bedroom for as long as music could be played on demand–whether as an iPhone, boombox, or record player. OuiHours, the leading online lingerie magazine, asked us for help with one of their brand extensions surrounding music we were thrilled. Their idea was simple; ask musicians, DJs, models, and artists to create thematic mixtapes. The mixes range from “Bedroom Dance Music” and “The Sexiest Songs" to “Songs to Break Up to”. Each mixtape in the series was commemorated with limited edition album artwork we created based on the theme.


This project was made with Mixed Business Group.


Team
Tyler Mintz
Marc Balet
Mark Cline


Our Role
Branding
Album Art
Graphic Design
Creative Direction
Photography
Advertising

#uc_work_text_block_vc50864_container #uc_work_text_block_vc50864 { background: #3d423c; } #uc_work_text_block_vc50864_container #uc_work_text_block_vc50864 span { padding: 10px 30px 50px 30px; } #uc_work_text_block_vc50864 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

Using the graphic language of music and instrumental iconography, we created a visual identity that appropriated elements from the brands' original identity while charging it with the energy and emotion of sound.

#uc_work_text_block_vc84616_container #uc_work_text_block_vc84616 { background: #d96438; } #uc_work_text_block_vc84616_container #uc_work_text_block_vc84616 span { padding: 10px 80px 50px 80px; } #uc_work_text_block_vc84616 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

Repetition with variation is a recurring musical device. As part of the brand extensions identity, we introduced a mirage of patterns on repeat to both emphasize the identity as well as highlight the minor evolutions.

#uc_work_text_block_vc136302_container #uc_work_text_block_vc136302 { background: #293029; } #uc_work_text_block_vc136302_container #uc_work_text_block_vc136302 span { padding: 10px 150px 50px 150px; } #uc_work_text_block_vc136302 > * { font-size: 22px; font-family: "Silka"; font-weight: 500; color: #ffffff; line-height: 1.2; }

Each mix inspired self-contained artwork referencing the artist or theme of their music choices. We approached album art and supporting collateral as a flexible system for expression rather than with rigid consistency allowing for happy accidents.

#uc_work_text_block_vc165340_container #uc_work_text_block_vc165340 { background: #293029; } #uc_work_text_block_vc165340_container #uc_work_text_block_vc165340 span { padding: 10px 30px 50px 30px; } #uc_work_text_block_vc165340 > * { font-size: 16px; font-family: "Silka"; font-weight: 500; color: #fff; line-height: 1.2; }

Hailing from a long tradition of energetic, expressive album artwork, we combined handmade elements with vector graphics for each mix’s design. The result; provocative contemporary expressionism.

This Means Business

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©Davidwhitepond
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2024
©Davidwhitepond All rights reserved 2024
Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz. Davidwhitepond is the multidisciplinary, brand and experience design studio of Tyler Mintz.

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