DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions.
DavidWhitePond's clients span a wide range of business sectors, from food, fashion and non-profits to tech-startups. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible.
Grow Your Own Genetically Modified Corn Kit is a discursive piece of design. Our intention with the kit is to make people aware of the chemicals that are used to grow and cultivate genetically modified corn. The kit comes with everything you need; seeds, starter soil, a recycled bag to grow in, chemicals and instructions. We designed the kit and all of it's elements to look like typical, trendy point of purchase packaging. We used bright green, yellow and blue paired with the earthy appearance of kraft paper. The contrast of the packaging in appearance to it's contents is an intentional play on genetically modified crops. GMO's look amazing, large, bright, bountiful, etc - but they are not as beautiful on the inside as they are on the outside. When you open the packaging for Grow Your Own Genetically Modified Corn Kit and are prompted to douse your crop with chemicals, you will start to understand.close